Riot Games: A Quest for Better ⚔️
Task: Guide the realms of League of Legends and Team Fight Tactics from the lands of Garena to the hallowed servers of Riot Games.
Problem: The path was treacherous, with time as our relentless foe. Specters of glitches and data loss threatened to plunge our champions into the void, potentially erasing years of hard-won glory.
Truth: Every legendary quest, every epic tale of old, is fraught with peril. It is in facing such trials that true heroes are forged.
Proposition: A Quest for Better!
Solution: We raised our banner high, calling upon the spirit of every dungeon crawled, every boss defeated, every achievement unlocked. This was to be no mere server migration, but a crusade to a brighter realm. We reframed the takeover as an epic journey with challenges and rewards.
Effect: Our grand adventure yielded a flawless victory - every single warrior made the crossing unscathed. Our ranks swelled by 7% as new heroes joined our cause. Even in the face of daunting change, the people's faith in Riot grew by 6%. Most importantly, what could have been a dark and fearsome moment transformed into a celebration that echoed across South East Asia.
Valorant: Locally Flavoured How-To's
Task: Convert Valorant intenders in PH, ID, and TH into players by making the game's complexity seem approachable and exciting.
Problem: SEA FPS gamers are intimidated by Valorant's steep learning curve and competitive reputation.
Truth: When understanding clicks, intimidation turns into fascination.
Proposition: Valorant: same same but different.
Solution: Instead of generic tutorials, we created hyperlocal, culturally-relevant "how-to" videos. These reimagined Valorant's complex plays through familiar, often humorous local scenarios. We showcased each character's unique abilities as creative tools, drawing parallels to everyday situations in Thailand, Philippines, and Indonesia.
Effect: By bridging the gap between Valorant's gameplay and local culture, we transformed intimidation into intrigue while also making the community feel seen in a way that no other FPS game had done before.
League of Legends: Arena 🥊
Task: Serve up a sizzling new 2v2v2v2 game mode to hungry gamers in PH, TH, and JP.
Problem: League players craving that perfect team combo, but their gaming buddies have left them with a sad, empty plate.
Truth: A game mode for you and your League soulmate is like an ultimate buddy combo deal. Perfect and made for two.
Proposition: Arena: The Ultimate Buddy Combo - Double the players, quadruple the fun!
Solution: We cooked up a mouth-watering parody of fast food buddy combos! Imagine the cheesiest, most over-the-top commercial, but instead of burgers, we're selling Arena mode! We supersized the excitement, added a side of synergy, and topped it all off with a large competition sauce. "Arena: So good, you'll want to share it with your gaming soulmate!"
Effect: Gamers ate it up! They came for the memes, stayed for the mode. Arena participation numbers got so thick, you could spread 'em on a bun. Player satisfaction? Extra crispy!