Algorithms and clickbait are stripping the internet of the adventurous spirit it was built on, but we can bring it back.

Embracing the Perfectly Imperfect: How Humancore and AI Could Craft a More Authentic Future?

Sharing my thoughts as a Grand Jury member for the NY Festivals AME Awards.

Talked about what I think makes work shine, how the game is changing for strategists in agencies, and the way we're helping brands make their mark in culture at BBH

Sometimes, the most unexpected places offer valuable insights for our everyday work. After a recent trip to South Africa, I was reminded of an article I wrote when I first joined BBDO Group Germany in 2019. It explored the surprising parallels between the animal kingdom and the world of strategy.