Porsche Formula E: Ready for Racing

Why, with the season finale coming, isn’t traditional marketing lifting the team or the fans?

The team and fans needed a motivational boost to close the season on a high note, but traditional marketing approaches weren’t capturing the innovative spirit of Formula E.

What if we turned the car and the team into a musical instrument?

In motorsport, every detail counts. Even the soundtrack can provide that crucial 1% advantage.

The proposition Turn the Porsche Formula E car and team into a musical instrument.

By working with Berlin DJ LOVRA on an anthem mixed from sounds recorded at Formula E races around the world.

We created Ready for Racing, a unique electronic anthem by Berlin-based DJ LOVRA, mixing sounds from the Porsche race car and team recorded at Formula E locations around the world. It launched with diverse social media content, including interviews and gamified ‘Talk Song to Me’ clips with drivers and crew.

The anthem became the team’s garage soundtrack, energising both team members and fans. It symbolised Porsche’s innovative approach in Formula E, merging racing technology with music culture. The diverse content strategy amplified engagement across social media platforms, creating a multi-sensory brand experience that extended beyond the racetrack.