Porsche: Recode the Race

Why, when every generation redefines what an athlete is, is sim racing still not seen as a real sport?

Sim racing and esports are often not considered ‘real’ sports.

What if Porsche recoded the race by giving sim racers Factory Team status?

Every generation redefines what it means to be an athlete.

The proposition Porsche: Recoding the future of motorsport.

By making a branded content film series about Porsche’s partnership with the world’s top sim racers.

We created a branded content film series showcasing Porsche’s partnership with top sim racers. By granting these digital drivers Factory Team status, traditionally reserved for physical racers, Porsche legitimised sim racing as real racing.