League of Legends: Arena

Why, with a new mode built for pairs, are so many League players missing their other half?

League players were craving that perfect team combo, but their gaming buddies had left them with a sad, empty plate.

What if we served Arena as the ultimate buddy combo?

A game mode for you and your League soulmate is like an ultimate buddy combo deal. Perfect, and made for two.

The proposition Arena: The Ultimate Buddy Combo. Double the players, quadruple the fun.

By cooking up the cheesiest, most over-the-top fast-food ad we could, with Arena on the menu instead of burgers.

We cooked up a mouth-watering parody of fast food buddy combos. Imagine the cheesiest, most over-the-top commercial, but instead of burgers, we’re selling Arena mode. We supersized the excitement, added a side of synergy and topped it all off with a large competition sauce. ‘Arena: so good, you’ll want to share it with your gaming soulmate.’

Gamers ate it up. They came for the memes and stayed for the mode. Arena participation numbers got so thick you could spread them on a bun. Player satisfaction? Extra crispy.