Riot Games · PHILIPPINES, INDONESIA, THAILAND
Valorant: Locally Flavoured How-Tos
Convert Valorant intenders in the Philippines, Indonesia and Thailand into players by making the game’s complexity seem approachable and exciting.
- Why
Why, in a region that loves its shooters, are so many players too intimidated to try Valorant?
South East Asian FPS gamers are intimidated by Valorant’s steep learning curve and competitive reputation.
- What if
What if we showed that Valorant is same same, but different?
When understanding clicks, intimidation turns into fascination.
The proposition Valorant: same same but different.
- How
By replacing generic tutorials with hyperlocal how-to films that explain complex plays through familiar, funny local scenes.
Instead of generic tutorials, we created hyperlocal, culturally relevant how-to videos. These reimagined Valorant’s complex plays through familiar, often humorous local scenarios. We showcased each character’s unique abilities as creative tools, drawing parallels to everyday situations in Thailand, the Philippines and Indonesia.
- Results
By bridging the gap between Valorant’s gameplay and local culture, we transformed intimidation into intrigue, while making the community feel seen in a way no other FPS game had done before.
The work
